Chapter 1 Introduction: Why You Should Read This Book
The most important question to answer in any situation is "why", and that's how Calculable begins - by telling lawyers exactly what they stand to gain from reading this book and why every lawyer looking to grow their firm should read it.
Chapter 2 Goldilocks & Your Law Firm: Understanding The Value Of Your Business’s Marketing Potential
Most lawyers don't realize how unique and advantageous their business model is. In this chapter, lawyers will get a new perspective on their firm's potential growth that they may not have considered before.
It's impossible to choose the right marketing platform for your firm if you don't know the benefits each one offers...and the potential, inherent drawbacks. In this chapter, we'll review popular options like SEO, buying leads, PPC, billboards, and more to give you a well-rounded idea of your options.
Now that you know the pros and cons of each marketing option, it's time to take a closer look at your choices and compare them to your firm's goals and unique model. Only when you have a specific end goal can you determine which advertising method is the wisest investment.
Chapter 5 Laying The Foundations: How To Make Sure Your Advertising Efforts Don’t Collapse
Chapter 6 A Brief History Of Empirical360: Why You Should Trust What We Say
Before we reveal the golden marketing method we know works best for lawyers, this chapter explains who we are and chronicles the events that led us to write this book.
Chapter 7 Hidden Treasure: Uncovering The Marketing Method That Can Help Lawyers Win
In this chapter, we'll reveal the winning marketing method that we have proven can help law firms grow quickly. It's reliable, it's scalable, and the benefits are numerous. We didn't create it, but we have used it, and we know the results are unmatched.
Chapter 8 A Leap Of Certainty: Concluding Thoughts & Next Steps
Now that you know what marketing method you should use, what now? The last chapter will help reinforce the main ideas of the book and give you guidance on what your next steps should be.